The spot ends with a still-young Dafoe boarding the bus and a closing shot of a Jim Beam bourbon bottle.

FORBES: Marketers Embrace "Values" Pitch In Tough Times

To allay the concerns of competition authorities, Fortune, which makes office equipment and golf balls as well as Jim Beam bourbon, will take on Courvoisier, Sauza and Canadian Club whisky.

ECONOMIST: A heady cocktail | The

Another marketer, Fortune Brands, recently launched its first major national ad campaign in quite some time for its Jim Beam line of bourbon products.

FORBES: Marketers Embrace "Values" Pitch In Tough Times

The majority of Kentucky's 120 counties are still dry or partially dry, despite the state being home to some of the world's best-known liquor brands, such as Jim Beam and Maker's Mark bourbon.

BBC: The slow death of prohibition