The first plant is to be built in the desert region of Mathania, near Jodhpur.
Such was Deco's allure that even the maharajah of Jodhpur in India used the style in a sprawling palace he built in the 1930s.
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Hailing from a family of legal luminaries, the older Lodha founded the firm in 1980 after moving to Mumbai from Jodhpur in Rajasthan state.
It took more than a decade to build this palace for Umaid Singh, the Maharaja of Jodhpur, and it was well worth the wait.
The couple arrived in Jodhpur on Wednesday evening and have been staying there since as guests of the Maharajah of Jodhpur in his private residence in the palace.
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He grew up in Jodhpur, in the desert state of Rajasthan, where both his parents were college professors, and was at the top of his class in high school.
He no longer has to go to Fabindia's headquarters in Delhi to sell his goods but can deliver them to the city of Jodhpur, 40 miles south of Pipar.
There is magnificent Mehrangarh looming large over sea-blue Jodhpur, the golden sandcastle at Jaisalmer, the palaces of Udaipur, Pushkar's reverent yet carnival charm, the storybook whimsy of Bundi and the painted havelis (ornately decorated residences) sprinkled through Shekhawati.
The first two days of the festival this year were held in the intricate 15th-20th century red sandstone Mehrangarh Fort, one of the largest in India, which looms four hundred feet above the blue city of Jodhpur.
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The grandest palace open to guests in India may be the Umaid Bhawan in Jodhpur, a monumental 347-room golden sandstone edifice that is still the home of the maharaja of Jodhpur and his family. (They have retreated to one enormous wing.) After attempting to run it as a hotel himself, the maharaja also turned it over to Taj to manage.
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