It was at this point in the 1970s, that RJR developed its Joe Camel campaign.

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Reynolds last year to can its "Joe Camel" cartoon advertising because it could induce children to smoke.

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Ban advertising and banish Joe Camel to a distant oasis?

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Reynolds Tobacco Company in a commercial speech case filed by the Federal Trade Commission which challenged their use of the cartoon character, Joe Camel, as an unfair trade practice to target children with the fun-loving character.

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As anyone who has suffered through these terrible commercials (and who of us hasn't, many times over) knows, they are clearly targeting children with their rather juvenile 'tones and, ala Joe Camel and friends, cartoony characters.

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Reynolds Co. voluntarily ended its use of "Joe the Camel" as the mascot for Camel cigarettes.

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