Johnnie Walker is doing even better: sales doubled in east Africa in 2010, to 790, 000 litres.
ECONOMIST: Persuading Africans to switch from beer to Scotch
Hence the marketing push by Diageo, the London-based drinks giant that owns Johnnie Walker.
ECONOMIST: Persuading Africans to switch from beer to Scotch
The videos are part of a campaign by Johnnie Walker called Step Inside the Circuit.
The new plant is bottling Johnnie Walker, Old Parr, Dimple, Cardhu and The Singleton single malt.
The head of Diageo for Africa, Nick Blazquez, says that Johnnie Walker is a useful signifier of success.
ECONOMIST: Persuading Africans to switch from beer to Scotch
Johnnie Walker Blue Label is a blended whiskey, too, and better by far to my taste than any single-malt.
It was built in the early 1830s and was later run by Johnnie Walker, but closed down in 1919.
They also called him "The Whiskey Robber, " because he'd down shot after shot of Johnnie Walker before his raids.
Drinks producer Diageo, whose brands include Johnnie Walker whisky, also condemned the move.
Diageo is the world leader in scotch whisky, gin and vodka, with brands including Johnnie Walker, Gordon's and Smirnoff.
Johnnie Walker's labels make it abundantly clear how much a customer has spent.
ECONOMIST: Persuading Africans to switch from beer to Scotch
Els set that record last year at the Johnnie Walker Classic in Australia.
Diageo, whose brands include Johnnie Walker, Guinness and Smirnoff, will get a 53.4% share in Indian liquor baron Vijay Mallya's United Spirits.
Johnnie Walker's market research suggests that, with a little push, many Africans will trade up, just as people in other emerging markets have.
ECONOMIST: Persuading Africans to switch from beer to Scotch
Led by the Johnnie Walker brand, the rise was led by a big growth in emerging markets, including China, Mexico and South Africa.
"It is absolutely crucial both for the club and the whole community following on the announcement of the Johnnie Walker plant closure, " he said.
Diageo of London, whose brands include Johnnie Walker and Smirnoff, this month is looking to add to its controlling stake in Shanghai-listed Sichuan Swellfun.
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Diageo, the British company behind spirits like Guinness, Johnnie Walker Scotch and Smirnoff vodka, will soon toast the retirement of its longtime chief, Paul S. Walsh.
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Koreans have shifted to vodka and traded down to beer a damaging trend for Diageo, which makes Johnnie Walker and is the world's biggest producer of scotch.
Johnnie Walker promotes the holiday with gift packs in red packaging with a tumbler for impromptu toasts and bottles of Red Label and Blue Label whiskeys.
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Preferred Hotels and Johnnie Walker have made customized buys: One sends hotel guides to subscribers, the other a bottle of Black Label scotch to lawyers who make partner.
His place in the Johnnie Walker Championship has been taken by Welshman Sion Bebb, who will play with Colin Montgomerie and last year's Volvo PGA champion Scott Drummond.
Johnnie Walker has a long history south of the Sahara.
ECONOMIST: Persuading Africans to switch from beer to Scotch
Each Friday afternoon, on the eve of the Sabbath, his driver appeared carrying a leather suitcase with a giant 1.75 liter bottle of Johnnie Walker Blue label tucked inside.
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The Spaniard has been in the hottest form of his life since turning 40 in January and celebrated soon afterwards with success in the Johnnie Walker Classic in Bangkok.
Veteran broadcaster Johnnie Walker, who is currently presenting the series Pirate Johnnie Walker on Saturdays, will move to Sunday afternoons with a new show, Johnnie Walker's Sounds of the 70s.
He mentioned that he had the tape during an interview on Johnnie Walker's Radio 2 show earlier this year, after which excited Bowie aficionados contacted him to explain its status.
The expansion of the existing Leven bottling site was announced in 2009 amid controversy, as Diageo closed down its Kilmarnock bottling plant with long-standing links to the Johnnie Walker brand.
The Gran Anejo is an interesting color, very light for a dark rum, with a golden hue, almost the color of a blended Scotch like Chivas or Johnnie Walker.
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