But this isn't just another story about laying off workers and outsourcing their jobs to Asia.
Zuckerberg's tale is really just another story about stock options, the coin of the realm in Silicon Valley.
It would be just another story people told each other, another cautionary tale about the McKechnies, how in that family one brother could kick the other senseless over a borrowed sweater.
This is not just another emotional story intended to tug at your heart strings enough to get you to open your check book and help these organizations, although to that I am not opposed.
Mr Luzhkov's mainly provincial critics see this as just another chapter in a story of metropolitan arrogance.
"This is just another stage in the disaster story that has been Premier Foods over recent years, which has consistently struggled ever since its decision to buy Hovis in 2006, " said Jennie Formby, Unite national officer for food and drink.
At first blush, the current crisis might appear to be just another iteration in the endless Californian story of boom and bust.
The McQueen story could have been just another such idle longshot.
There was another side to the story, just as dramatic and not so depressing.
The story began with what appeared to be just another young woman's crush on Eddie Waitkus, the Chicago Cubs' handsome first baseman.
We know that every success story that you could talk about there's another story about a man or woman who just lost a job, just been laid off, a plant that's been closed down, a mortgage that's been foreclosed on.
"We all started looking at it to figure out what was going on, and just as quickly there was another wave of noise after the AP denied the story, " Mr. Bliss said.
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Just plug in another floor, or scrap that project and plug in a 20-story condominium tower.
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Giants such as Hewlett Packard, EMC, Oracle and IBM (to name just the most notable) are all, to one extent or another, living some version of this story.
In a story already foaming with distinctions of race and class, would beer be the great equalizer or just another wedge?
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