If you've always found Tiki drinks too sweet, you might find these cocktails made with more cool-season spirits to be just what you've been looking for.

WSJ: Tiki's Next Wave | Half Full

Overall, we reckon the Sensation is equipped with a mighty fine imager that might require you to be just a little more hands-on in controlling its settings in order to obtain the best results.

ENGADGET: HTC Sensation review Hands-on

It can be the way a company records revenues or handles costs. (An example would be a firm that constantly claims extraordinary or one-time write-downs.) It could be that you are just not comfortable with the amount of money a company paid for an acquisition relative to the size of its balance sheet.

FORBES: Best Buy Looks Like A Bargain But Look Again Behind The Numbers

The second reason is that if you can track the success of advertising, especially if you can follow sales leads, then marketing ceases to be just a cost-centre, with an arbitrary budget allocated to it.

ECONOMIST: Internet advertising