And, well, using a TiVo is just fun in a way that no other DVR ever is -- those booping noises still provoke smiles all around.

ENGADGET: Ten years of TiVo: how far we haven't come

That's what any parent, I think, would say, and any rational human being would say, there's no lurches one way or the other, it's just common-sense really.

BBC: News | BREAKFAST WITH FROST | Conservative leadership contender Iain Duncan Smith

An hour spent one way will feel just as valuable (or just as non-valuable) as an hour spent some other way, with no method for discriminating between the two.

FORBES: 5 Ways to Make Your Time More Valuable

In other words, there is no way to tell the difference between a good company and just good marketing.

FORBES: No Sustainability Without Transparency!