The government has the support of many local environmental groups, such as the Kalahari Conservation Society.
This is home to the San people - or the Bushmen of the Kalahari.
Try volcano surfing or driving a motorbike across the Kalahari Desert, for example.
The awesome vastness of the Kalahari Desert and its unique collection of wildlife is like an entirely different country stuck into South Africa.
At the top of the "daily frustrations" wish list was a mobile phone that works everywhere--from mountaintops to subways, from California to the Kalahari.
The backbone of this would-be tourism boom is nature-viewing safaris to places like Chobe National Park, the Okavango Delta and the vast Kalahari Desert.
Studies of Kalahari Bushmen and other nomadic groups show that hunter-gatherers, even in the most inhospitable landscapes, typically spend less than twenty hours a week obtaining food.
The shells are etched with simple geometric forms that are still used by Kalahari tribesmen to mark ownership of the shells, which they employ as water vessels.
The government says it wants to protect the wildlife, but many believe that they are motivated by the huge mineral wealth the Kalahari is believed to possess, including diamonds and possible uranium.
The only blot on its reputation for tolerance is its government's policy of forcing the once nomadic Bushmen, a tiny minority now known as the San, from the Kalahari desert to settle in villages.
Sandwiched between two of the world's most famous deserts - the Namib and the Kalahari - Namibia is the driest country in sub-Saharan Africa, with less than 370mm of rainfall on average each year.
CNN: Namibia country profile: moving on from a difficult past
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