The first Kate Spade Saturday store opened on March 2, 2012 in the very fashionable area of Harajuku, Japan.
FORBES: Kate Spade Is A Brand Ready To Boom Around The World
Andrew says she expects online methods of advertising and transacting sales to appeal to this younger demographic of Kate Spade Saturday consumers.
FORBES: Kate Spade Saturday Line Debuts In Tokyo
Similar to the line Marc, by Marc Jacobs, Kate Spade Saturday is aimed at a 20-35 age demographic of women looking for everyday wear.
In addition to the Tokyo flagship store, a few other Kate Spade Saturday shops have openings scheduled over the next month in various Japanese cities.
It opened on March 1, and is the first step toward putting Kate Spade Saturday on the international fashion map, alongside its chic mother, Kate Spade New York.
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