But most older firms have also had to evolve in order to keep pace with the times.

ECONOMIST: What is the secret of corporate longevity?

Ford and other auto companies wanted to be able to prove that their infotainment systems could keep up with the consumer-electronics industry and a pace of product introduction and obsolescence that is many times faster than the glacial pace in the car business.

FORBES: Ford Is Cut Up By Cutting Edge Of Car-Infotainment Technology