You have to have the spirit of never give up, the fighting spirit, keep on doing.

CNN: Jack Ma Talkasia Transcript

In its statement, IKEA said it believes it can "live up to the guidelines and keep within the spirit of the policy" by building upon relationships it already has in India, where it works closely with 70 suppliers of good ranging from textiles to rugs to ceramics for its global stores.

WSJ: IKEA Plans $1.9 Billion Investment in India