Not to gain a competitive edge, but to simply keep up with the Joneses.

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Some artists decide to do their best to keep up with the Joneses.

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It hasn't been without its challenges, but Sharon Kastrinos says it's exhilarating to no longer feel compelled to keep up with the Joneses.

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Stone's 1987 release portrays Chaplin's direct descendant, telling the story of Wall Street in the roaring 1980s and the efforts of one would-be titan's efforts to keep up with the Joneses at a very high level.

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Lord Layard's analysis suggests an alternative view: it is not that Europeans are working too little, but that Americans work too long, driven to choose more income instead of leisure by an urge to keep up with the Joneses.

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Besides, I would be moving on to a new watch soon, if I were to properly keep up with the SAS Joneses.

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The American super-rich are trying to keep up with the Gateses, not the Joneses.

BBC: Keeping up with the Hohnses

So, Ford is going to have to put a real emphasis on trying to keep up with the Mercedes-Joneses, if you will, because if it doesn't, it's losing customers who are as geeked on technology as they are on traditional automotive values.

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