It sells Colgate toothpaste for an average of 63% of its competitors' price, Tropicana orange juice for 58% and Kellogg's Corn Flakes for 56%.

ECONOMIST: Make it cheaper, and cheaper | The

Just inside the entrance to the Bodega Aurrera store in Mexico City's lower-class Naucalpan neighborhood sit two shopping carts filled with the same sampling of products--things like Kellogg's Corn Flakes and a dozen eggs.

FORBES: It's Nice To Be Big

Kellogg has been the cereal industry's leader almost since the day W.K. Kellogg and his physician brother began selling corn flakes to former sanatorium patients in 1906.

FORBES: Healthy?