The efforts involved observing, from behind mirrored glass, as people in fake minivan interiors used ketchup.
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Berkshire Hathaway is teaming up with investment group 3G Partners to acquire ketchup-maker H.
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Heinz (HNZ), the No. 1 ketchup maker, is an enticing stock in the food industry.
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And in February of this year, Heinz adopted the plant bottle for its ketchup packaging.
Even doused with ketchup, that burger in foil tasted like a wet dog smells.
Sometimes, he even makes macaroons that sound actively disgusting: ketchup, or foie gras and chocolate.
In the U.S., by contrast, only 4% of people use ketchup on their eggs.
In general, outside of the U.S., Heinz ketchup is more tomatoey and less spicy.
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Low Ukrainian wages are helping some light industry (making textiles, chocolate, ketchup, for instance) to thrive.
One Heinz executive even bought a used minivan in which to eat ketchup with fast food.
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For most of us who lived outside the United States, Heinz was synonymous with ketchup.
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Students of travel, however, will note that the ketchup sachets conform to universal standards of unopenability.
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It's fair to say that Dr. Leendert Wesdorp takes more interest in ketchup than the average burger-eater.
In May the company bought a majority stake in Petrosoyuz, the second-largest maker of ketchup in Russia.
With his partners, Lemann runs the makers of Budweiser beer, the Whopper and soon even Heinz ketchup.
Yesterday, two German designers took the binder meme and added a few new ingredients ketchup and mustard.
Johnson hopes to win big business from McDonald's outlets there, where ketchup is more tomatoey and less spicy.
This deal may have developed as slowly as ketchup crawling down a long neck bottle (pre-squeeze container days).
Giving them ketchup with a label in Spanish will not do the trick.
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Ketchup becomes Ketschup and Mayonnaise is now Majonaese. and Telephon changes to Telefon.
They have no clue that dropping a handful of ketchup packets into the bag turns a sale into a donation.
Then wander back to the expansive gardens while nibbling on Belgian fries with frit'kot (made of mayo, ketchup and onions).
Lame brands were allowed to fester on shelves, and each country manager was buying his own size bottle of ketchup.
Each year brings a drumbeat of lab studies suggesting links between various dietary chemicals and cancer prevention: broccoli, soy, ketchup, bran, selenium.
In August 2011, Ligon sent her teenage son to the corner store get ketchup for the fries she was making for dinner.
Heinz benefits from its strong brand name (especially in ketchup) and a growing demand for ketchup, condiments and sauces in emerging markets.
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Be warned, however, that substitutions are not allowed, and good luck finding ketchup (they will, however, cook the meat to the temperature of your choice).
Blame the power of marketing like Heinz with ketchup and Kleenex with tissue, Thomas's has always seemed less a brand name than a synonym.
The maker of ketchup, bagel bites and a host of other products, surged more than 20% in pre-market trading to above the bid price.
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"It's our kind of company, " Buffett said in an interview on CNBC, noting its signature ketchup has been around for more than a century.
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