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In 2008, Electronic Arts released NCAA Basketball 09 with UCLA star Kevin Love on the cover.
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Kevin Love makes racking up rebounds look easy, and finished the 2011-12 NBA season with an average of 13.3 per game for the Minnesota Timberwolves.
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Kevin Love endorses Chinese-based company 361 Degrees.
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But Ridnour didn't get the call he wanted on a drive to the basket, and Smith converted a three-point play on the other end to hold off the feisty Wolves, who again were playing without Kevin Love (broken hand), Chase Budinger (knee) and Andrei Kirilenko (quad).
WSJ: Melo's 36 lift Knicks over Wolves, 100-94
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That means less love for big multinationals and, as Kevin Book points out, potentially more populist pride for the little guy.
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Kevin Sharp made 24 in a stand of 57 with Love before becoming off-spinner Williams's third victim and Northants ran out David Bairstow and Phil Carrick as the tension increased.
BBC: Five great finals
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Australia's latest hunk du jour, , Adam Garcia, plays Kevin, a young man who falls head-over-heels in love with Violet.
CNN: Fleshdance
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Kevin Rudd, a foreign affairs minister who clearly believes he is punching below his weight, would dearly love to return, and seems to have been pursuing a media strategy aimed at destabilising his one-time deputy.
BBC: Julia Gillard: Still finding her feet