Remember, being a key decision-maker does not make you an emperor.

FORBES: Flourish As An Influential Leader - Think Like A Negotiator

Chao is President of the American Neuroscience Association and a key decision-maker as to which scientists are able to get research money to study the brain from the National Institute of Health.

FORBES: There Is No Cure And Little Money To Solve Alzheimer's Disease

We have forgotten that regardless of the target market, the key decision-maker, whether he or she is a financial adviser, a hospital administrator, a CEO, a mom buying a toy for her child, or the head of a large contractor for the military, is first and foremost a human.

FORBES: B2People: Humanly Relevant Marketing for the New Year

Braly brought a perspective to health insurance for women as decision-maker, a key insight given women are generally the person in U.S. households who make the calls on medical care treatment for their families.

FORBES: Wellpoint's Braly Broke Glass Ceiling, Then Shards of Obamacare Knocked Her Down