By implementing the aforementioned tactics, the company was able to correct the problem and generate a profitable CLV, which became a key performance indicator (KPI).

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Another key financial performance indicator was that gross margins increased slightly to 74.1%.

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Average revenue per user, which is seen as a key indicator of performance, had fallen to 82 yuan per month by the end of March, compared with 91 yuan at the end of December.

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Often the goal is to find the key indicator of a problem or to track the performance of a system.

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