And most important for athletes, they do not have to assemble the design by cutting a roll of kinesiology tape themselves.

FORBES: The Company Behind Electric Blue Tape Worn By Athletes At The London Olympics

The tape is properly referred to as kinesiology tape , and for roughly thirty years, manufacturers have produced it in a roll format.

FORBES: The Company Behind Electric Blue Tape Worn By Athletes At The London Olympics

But the kinesiology tape is not only meant for Olympic athletes.

FORBES: The Company Behind Electric Blue Tape Worn By Athletes At The London Olympics

After coming to the realization that the manner of applying kinesiology tape in the roll format was inefficient, Dr. Kevin Jardine began the process of creating an alternative device, which is called SpiderTech Tape , and is being used by many Olympians in the 2012 Games.

FORBES: The Company Behind Electric Blue Tape Worn By Athletes At The London Olympics