Heck, Kodak invented digital photography, but licensed the technology to others as it rabidly pursued defending film sales.

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He was referring to the way in which the photography company Kodak was catastrophically blindsided by the digital revolution in photography.

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When digital photography arrived, Kodak had the marketing muscle and brand awareness to quash any competitor.

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Burns drew a parallel between driverless cars and the level of disruption that digital photography brought on Kodak (as I have done, separately).

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Kodak jumped from analog photography to digital photography.

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Fuji survived the transition from film to digital photography, even though Kodak went bankrupt.

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Kodak, for example, failed because it allowed core patents in digital photography to languish in its vaults for decades.

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He saw digital photography not as a threat but as a magnificent opportunity to revitalize Kodak's photographic business.

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Kodak filed for bankruptcy in January 2012, unable to produce relevant products in an age of digital photography.

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