Kraft is unlikely to rush in with a new offer until any other rival bids come forward, though.
Kraft says it plans to use cash on hand and short-term borrowings to fund the purchase.
"We're careful to not say to people, 'Come out immediately' -- that's not realistic, " Kraft said.
"I don't care how brilliant you are, " says Robert Kraft, owner of the New England Patriots.
Kraft is preparing to spin off its slower-growing North American grocery business later this year.
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Kraft has had to pay up to hold on to executives wooed by other teams.
And quarterback Tom Brady, the kind of team player that Kraft prizes, suddenly is a superstar.
In 1971 Kraft brought home a present for his four sons: season tickets for the Patriots.
"It's especially attractive given low bank interest rates and the volatile stock market, " Mr. Kraft adds.
Mondelez came into existence last September after Kraft split its two lines of business.
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Kraft Foods slims its snack ads, vending machines get religion and sugar is not evil.
Mars Inc. and Kraft signed a pledge to shift more child-directed advertising to healthier foods.
"We don't have any knowledge of how this occurred, " says Michael Mudd, a Kraft spokesman.
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Starbucks outsources its distribution business to Kraft, owner Maxwell House, getting a royalty on sales.
The past three months have seen Wall Street analysts become less optimistic about Kraft.
Kraft also released updated guidance on its full-year performance, scheduled to be released on February 21.
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They will never make their team as valuable as the Patriots Robert Kraft.
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In a reimagining of sampling, one of the oldest forms of marketing, Kraft Foods Inc.
New England Patriots owner Bob Kraft has also found creative ways to boost revenues.
Companies such as Kraft Foods, with its 97, 000 employees, have already taken this course.
Kraft loved the Patriots since the sad sack days of the 1970s and '80s.
Dozens more brands vie for shelf space, but Kraft's are the superheroes to defeat.
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Since launching his new agency McGarry won such coveted accounts as Kraft, Verizon, J.
Among the brands getting the highest marks for being Muslim friendly: Lipton, Nestle, Kraft and Pringles.
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Kraft opened the door, and the light gleamed off the three shiny, silver footballs.
For 2012, Kraft expects revenue growth of 5%, with sales rising at least 9%.
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Kraft also pays an annual dividend of 92 cents for a yield of 2.8%.
Up next for a mega-deal could be the Campbell Soup Company, or even Kraft.
In addition to picking up Kraft and Glaxo, Berkshire fattened its stake in CarMax.
The effort was undone, however, in 2007 when both Kraft and Philip Morris were spun off.
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