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La Samaritaine is set to house LVMH's first five-star Cheval Blanc hotel in the capital.
WSJ: LVMH to Mix Luxury and Tourism in Paris
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The store has attracted locals in the past with its "You find everything at La Samaritaine" slogan.
WSJ: LVMH to Mix Luxury and Tourism in Paris
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La Samaritaine will be a showcase for its luxury brands in LVMH's hometown, but adding DFS is an unusual step.
WSJ: LVMH to Mix Luxury and Tourism in Paris
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La Samaritaine, which originally opened in 1869, is around the corner from the Louvre and at the heart of the tourist circuit.
WSJ: LVMH to Mix Luxury and Tourism in Paris
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The luxury hotel will occupy the part of the La Samaritaine complex overlooking the river, with a view of the Eiffel Tower.
WSJ: LVMH to Mix Luxury and Tourism in Paris
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The long-delayed renovation of La Samaritaine, which closed in 2005, is scheduled to begin as soon as this month and to be completed by 2016.
WSJ: LVMH to Mix Luxury and Tourism in Paris
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However, the most talked about awakening is that of La Samaritaine.
WSJ: An Insider's Travel Guide to Paris | Journal Concierge
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Tourists now account for 30% of purchases along the Rue de Rivoli, which borders one side of the La Samaritaine complex, compared with 10% five years ago, according to Mr. Raynal.
WSJ: LVMH to Mix Luxury and Tourism in Paris
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Nearly 300, 000 square feet of space in the La Samaritaine project is earmarked for retail shops, according to public documents with details of LVMH's plans, including two midsize stores and one department store.
WSJ: LVMH to Mix Luxury and Tourism in Paris