Apple does not exactly put a lot of thought into these meetings as Ladik pointed out.

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Ladik, an associate professor of Marketing at Seton Hall University, is what ultimately doomed Forstall.

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Ladik, associate professor of Marketing at Seton Hall University.

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This would not be the first time either, Ladik says, pointing to how Cook handled the China controversy (a sit down in New York, public visits to China plants and Apple stores) and the Apple apology on maps.

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