Researchers who interviewed fans at last year's FA Cup final found that fans consumed a total of 370, 000 pints of beer and lager and 38, 000 pasties during their visit to the city.
The cheaper beer, resembling lager, sold well and has now been introduced to other countries in the region.
According to Roger Protz, editor of Camra's Good Beer Guide, lager took off during the 1970s due to a combination of social change and brewing giants looking after their own bottom line.
Mr Keene arrived home at 22:30 BST having drunk eight bottles of beer and a bottle of lager and cider.
Snow, a Chinese lager, is globally the top selling beer brand, according to market specialists Plato Logic, even though it's not really drunk anywhere outside of China.
Its best known brand is Fosters lager, though it makes a clutch of beer brands, and spirits.
Now, as micro breweries have been able to establish themselves as successful small businesses, there are hopes that the beer, and the name Wrexham Lager, could be revived.
Developed in the Czech city of Pilsen, lager now accounts for over 90% of the beer made in the world.
Here comes the next wave in what Bluecoat Gin partner Andrew Auwerda calls "the gourmet-fication of America": talented, local micro-distillers with dreams of doing for bourbon, gin and rum what Robert Mondavi did for Cabernet Sauvignon or the Boston Beer Company's Samuel Adams did for lager.
Yes, the hutong are where bottles of lager get delivered to your doorstep by a man shouting "beer"!
Consequently, Forsyth says, Britons imbibing in the house and in lower volumes increasingly want their beer to be more distinctive than big-brand lager can offer - both in terms of taste and provenance.
Mr Major was simply saying that the ordinary and intrinsic pleasantness of English life was safe from these fiends, cricket and warm beer not being amendable to a 20-metre wicket and compulsory lager.
Foster's may be "Australian for lager" to British consumers, for example, but it's not a popular beer here - it accounts for just 1% of the market.
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