But those who knew him personally describe him as a laid-back Californian with a playful side.
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Marketing campaigns that trade on the country's unspoilt scenery and laid-back culture also help.
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He chucked New York nearly two decades ago for New Mexico's ski slopes and laid-back lifestyle.
The endangered greater horseshoe is a highly laid-back species and rarely flies far from its roost.
He's garrulous, sounding like a laid-back professor when talking about technology and how it's facilitating creativity.
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In many ways, he was a perfect fit for a laid-back, baseball-loving Midwestern town.
In many ways, Mr. Musial was a perfect fit for a laid-back, baseball-loving Midwestern town.
Locals laud Solitude for its short lift lines, isolated backcountry trails and laid-back, friendly vibe.
The Green Room has cheap, fresh seafood every day, relaxing decor and laid-back indie tunes.
Something about her endearing country lilt and her laid-back way of looking at life appealed to me.
The dry, hot desert air and laid-back southwestern state of mind creates an otherworldly setting for ultimate relaxation.
Its strong sense of community and laid-back pace of life also make it an ideal place to escape.
Austin is a remarkably laid-back place, with all the advantages of being a blue city in a red state.
Today, it is a famously laid-back city that girdles a comely, Sydney-pattern harbour.
But its laid-back slacker lifestyle and love for rootsy, heartfelt music remains infectious.
Hop the Tybee Island shuttle for a beach day on the laid-back barrier island, just 20 minutes from town.
But, above all, the town's laid-back style is less appealing to hard-bitten entrepreneurs than the relentless pace of northern California.
It boasts exclusive equestrian trails and a laid-back lifestyle, complete with white three-rail fences, and no sidewalks or street lights.
Lewis McKay, who served in Iraq and Afghanistan, said his character changed from "laid-back" to "aggressive" after he returned from Afghanistan.
But throughout my trip, I can't help but wonder whether there's a whiff of resignation in this new artsy-craftsy, laid-back Taipei.
It is hard to imagine such a laid-back attitude were politicians in suits, rather than scientists in white coats, being threatened.
After the week we were in another mindset, completely de-stressed, unhurried, and totally tuned in to the laid-back aloha vibe that insists on harmony.
In other words, if Mexico's presidency is to start clawing back power, this time democratically, the incumbent needs to be less laid-back.
On the top floor, a cocktail bar and book-lined lounge surrounded by a spacious outdoor terrace are perfect for a laid-back lunch.
AB's laid-back Swedish bosses and Upjohn's uptight Americans, with their insistence on rarely-read monthly reports and urine tests to snare boozy employees.
On my first morning at the ranch I meet Robbie Arnold, a laid-back, sunburned 27 year-old who will be my bird guide for the day.
That Guam is a named player in a nuclear showdown is striking for an island known for its slow pace and laid-back attitudes.
It was music that was bluesy with a cool, laid-back swing, coming from a polite Southern gentleman who had a sharp, biting wit.
Picinguaba is every Brazilian-beach fantasy come to life: laid-back, sultry, simple, with seemingly endless empty beaches and dense rain forest both close by.
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"People come to Bimini because it's a laid-back destination, " Anthony Stuart, general manager of the Bimini Tourist Office, said in a recent interview.
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