But when you crawl into the chair and reach up to turn on the lamp, you make two discoveries: The bulb in the lamp is more suited as a night light than a reading light.

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You still have a light bulb or lamp as your picture source, but that's the essence of the similarities.

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That way Philips can sell not just a bulb, but an entire lamp.

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Then, DallePezze, you hit them with the savings, which, roughly are this: An LED standard light bulb versus an incandescent one will save up to 80% of energy or 50 cents per lamp a year.

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