Car manufacturer Lancia recently ran a campaign to support the launch of its new Ypsilon Methane in Italy.

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In Messina, Sicily a 12th-century castle once belonging to the princess of Lancia is up for grabs.

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He has been a successful rally driver for the Lancia team, but now it's time to get serious.

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More than 20 new models are planned in the next three years for the Fiat, Alfa Romeo and Lancia brands.

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Gianni Coda, who runs the Fiat and Lancia brands, dismisses suggestions that Fiat's revival depends on how well this single new model sells.

ECONOMIST: Fiat

However, the Toyota FT-CH and Chevrolet Aveo, and Chrysler Lancia Delta concept cars will probably hit dealerships in late 2011 or early 2012.

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The problem is that the disruption affected some of Fiat's best-selling vehicles, including the Lancia Ypsilon, the new Punto and the Idea minivan.

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Sir Michael Kadoorie, who owns the lodge and will be showing his Lancia at Pebble Beach on Sunday, described the 9th-annual event as a gathering of enthusiasts.

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But if they also had the dedicated 'Lancia INTERACT TV' app on their smartphone an inaudible soundtrack from the TV would activate the device offering promotions related to the car.

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The plan is to grow the Alfa Romeo and Maserati brands globally and flesh out the Jeep lineup, including the addition of a new small SUV, while limiting the Fiat brand to derivatives of its 500 and Panda small cars and scaling back its struggling Lancia brand.

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