"By scanning QR codes around them, tourists will be to able to find out about the place they are visiting in their own language, with the description written by a volunteer speaking that language, " he says.

BBC: Gibraltar targets tourists with Wikipedia QR codes

Since its incorporation three decades ago, Adobe has set its sights on creating software applications that were ahead of their time, starting with the PostScript page description language that was immediately picked up by Apple for use in its printers.

FORBES: Adobe Debuts Its Newest Campus - Bring Your Gym Shorts!

Another important building block of e-commerce infrastructure involves activities described by Web Services Description Language, or WSDL. Oriental Motor, a Japanese distributor of industrial motors, relies on one of these programs to update the inventories and prices of the many parts it offers online.

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The MP Iris Robinson made headlines internationally for drawing freely on the language of the King James Bible in her description of homosexuality and suggesting that gay people can be "cured".

BBC: Religion stories making the headlines

Also factored in are key words the uploader uses in the video's description ("funny, " "hilarious, " etc.) and language viewers use in that video's comments section.

CNN: What makes a YouTube video funny? Google wants to know