Morgan estimates Ford's large sport utility vehicles will contribute 66 cents a share to the company's profits this year.

FORBES: The lemon factor

Ford has said it must restructure its business to account for a permanent shift in consumer demand toward cars and crossovers, and away from the large trucks and sport-utility vehicles that had been a staple of profits in past years.

FORBES: Magazine Article

In America, where the price of a gallon of petrol can be less than the price of a gallon of bottled water, large fuel-guzzling trucks and sport utility vehicles (urban assault vehicles) make up more than half of the market.

ECONOMIST: Car design