New show "Partners" (6.5 million, 2.4) was down 29 percent from its lead-in.
Last week, the newsmagazine drew nearly 8 million viewers in the slot, a respectable Leno lead-in on an otherwise little-watched night.
His prime time series' unimpressive ratings provided a weak lead-in for O'Brien.
That gives one full season of lead-in to the big screen depiction.
The report starts with a dramatic lead-in, "It's a secret world, much of which we can't film, " before introducing us to the Zumba phone.
Sure, MTV brass will argue that it lacked the lead-in of 7 million-plus that a new episode of Jersey Shore had offered the series a week earlier.
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The Ashton Kutcher comedy was an exception to the downward trend, climbing 6 percent this week despite its "Big Bang" lead-in getting a bit softer in the adult demo.
That pushes Deal or No Deal to Fridays, where it should serve as a strong lead-in for Friday Night Lights, a show Silverman calls "efficient" (that's Hollywood speak for cheap).
The show, which has seen its recent ratings skyrocket care of its spring lead-in American Idol, is now a pop culture phenomenon, complete with chart-topping music and a hotly anticipated concert tour.
Thus the extended advance lead-in marketing is partially a product of the attempt to mitigate bad buzz that can hamper the ability of mediocre and bad films to at least break even.
"We do not see how the BBC World Service can plan properly how to reflect its new priorities, pursue its new objectives or shape its output... given the short lead-in time, " the report said.
In a fitting lead-in to the July 4th holiday, Continental Resources Chairman and CEO Harold Hamm was one of the biggest billionaire winners on Tuesday after publicly backing a different kind of American independence.
FORBES: Billionaire Harold Hamm Made News, Money Tuesday Backing American Independence
Seth Setrakian, co-head of equities at First New York Securities, thinks Tuesday could turn out to be the biggest day of the quarter for the market, in part thanks to the lead-in of the previous two sessions.
FORBES: Goldman Sachs, Coca-Cola And Bernanke: Why Tuesday May Be Q3's Most Important Day
In their bid to simplify loading 35mm film, Kodak, Fuji and other photographic firms squared off the 35mm roll's lead-in tab so a modern SLR's motor-driven loading mechanism could grab the film's sprocket holes and wind it automatically onto the take-up spool.
Look, I think this is a good example and a good lead-in to Thursday, and that is there's a willingness for members to put aside partisan games and to move ahead with what we know is important for the American people and for the growth and the stabilization of our economy.
When it comes to new series, media buyers are forced to rely on differentiators like night of the week (Thursday nights, for instance, are more desirable than Friday nights, and are thus more expensive), expected demographic (shows that skew younger tend to be more attractive) and the newcomer's lead-in show (or shows, in the case of a programming block like Fox's Sunday-night animation domination).
Playing her first tournament since injuring her ankle at January's Australian Open, Na let both a 5-1 lead in the first set -- and then a 6-1 lead in the tie break -- slip before dismissing the 19-year-old who had knocked out Caroline Wozniacki and Anastasia Pavlyuchenkova.
The Knicks scored 64 first-half points in a rout of the Pistons on Nov. 25 and jumped to a 16-2 lead in a 102-87 victory in London last month.
The 26-year-old Finn was the Bruins' starter when they blew a 3-0 lead in the 2010 East semifinals against Philadelphia, giving up a 3-0 lead in Game 7 as the Flyers advanced.
The Penguins beat the Islanders 4-0 in Game 5 to take a 3-2 lead in the best-of-seven series.
His tally was an overtime winner in a 4-3 victory over the Flyers, giving New Jersey a 3-1 lead in a second-round series the Devils eventually won in five games.
Robinson scored 34 points, and Chicago wiped out a 14-point deficit late in regulation and beat the Brooklyn Nets 142-134 in triple overtime Saturday to take a 3-1 lead in the first-round playoff series.
If we had done a regular poll over those four days, we would have shown a 16-point lead -- almost identical to the 15-point lead in an ordinary (non-tracking) ABC poll conducted on those same days.
Iona is hoping for some redemption after the Gaels wasted a 25-point lead in a first-round loss to BYU in last year's NCAAs.
With Thomas recovering from hip surgery, Rask was in net when the Bruins became just the third NHL team to squander a 3-0 lead in a best-of-seven series, losing to the Philadelphia Flyers in 2010.
Although Djokovic went into the match with a 10-7 lead in head-to-heads, Murray had beaten Djokovic five out of eight times in tiebreakers, and that improved to six of nine after four unforced errors by Djokovic to end the first set.
After taking the first set, the two-time champion blew a 5-2 lead in the second-set tiebreaker before breaking early in the third to seal the match.
BBC: Andy Roddick through to Cincinnati Masters second round
The Sabres have squandered two-goal leads six times this season, and they were coming off a game in which they blew a third-period lead in a 5-4 shootout loss at Florida on Thursday.
The West Indies have arrested their slump in form to take an unassailable 3-1 lead in the best-of-five series.
But the hosts shocked Cardiff as Adam Lockwood and James Hayter had fired Doncaster in a two-goal lead in the opening 17 minutes - and there was no way back for the previously free-scoring visitors.
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