Transferring the credibility and credentials of the institution to the individual gives consumers a sense of comfort and security that eases the requisite leap of faith when choosing a mortgage lender.
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This defense's strategy requires too much of a leap of faith on the part of the jury.
The most elaborate, called the Leap of Faith, is a steep drop down the side of the 60-foot high Mayan Temple, and then a fast slide through a clear acrylic tunnel running through a lagoon filled with sharks.
Recalling the leap of faith that so many of her students and friends took to support her along the way, she knew it was her turn to give back to the nearly three billion women who lack access to basic financial services.
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The initial descent down the Leap of Faith creates an illusion of falling down a building.
Nor is the leap of faith from "no evidence" to "don't worry" an accident.
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This was a complete leap of faith on the promise of a few hundred jobs the state desperately needed.
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But at least five bidders so far have taken the leap of faith.
That was the leap of faith we were willing to take.
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And that leverage comes through liberating Americans to do what they do exceptionally well: create, work hard, and make the leap of faith that any investment requires.
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"That's really the leap of faith, " Mr. Bergeson said.
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The leap of faith you need to take if you invest in CIT bonds is that U.S. economic growth at worst will be punky and at best, will improve slowly in 2011 and only later will gather steam.
To repose confidence in such a team, to say nothing of its cost projections, entails a leap of faith that seems irresponsible in the extreme.
It added it would be a "giant leap of faith" in the current climate.
But sometimes you have to put your spreadsheet aside, trust your instinct and take a leap of faith, despite the uncertainty.
Mr Doran said it was important that politicians now took a similar "leap of faith" to the one the parties had taken when they went into government together at Stormont.
Each time I see the smiles on the faces of children who have just stepped into their first library, one filled with colorful stories in their own language, I am reminded of why I took that leap of faith years ago and ventured away from the corporate world.
We had to go on a leap of faith and start spending the money.
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"It's been a leap of faith, " says the intense Jannard, garbed in blue jeans and a black T shirt.
To expect that Tamiflu can reduce complications would be a leap of faith currently unsupported by the available evidence.
While that may sound like a steal, the investment required a leap of faith.
That is a big leap of faith for one wonders how the Greeks would gain access to the capital markets again.
Wang is basically asking Long Islanders to take a leap of faith, to put up the money and then cross their fingers that the new arena will revitalize the franchise and boost revenue substantially enough to pay them back.
But at the time the treaty represented a huge leap of faith, for in 1951 Europe was hardly secure or prosperous.
"And he's taken a leap of faith that this process will work the way that we're all intending it to work, " said Katya Jestin.
However, let us not take too great a leap of faith and contend that any period where the CAPE ratio above the long-term average indicates the market is overvalued.
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Yet with only a year's reserve left, the seminary grad remains undaunted in his leap of faith.
Resolving this difficulty will probably require the right of center to take a leap of faith into rather uncomfortable waters.
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