If someone fears that the Romanised version of his name has been flagged, he can choose a new (but linguistically correct) transliteration, and then establish that spelling gradually by using it on low-level documents such as a gym membership card or a leaseagreement.
During the term of the agreement, Peretti may not sell, leaseor otherwise dispose of the Peretti Intellectual Property unless it has the approval of Tiffany.
This is because, in a normal leaseagreement, the lessee is expected to use the land more or less as it is with minimal investment in the land itself, while paying rent to the lessor.