Several names come to mind: Colin Powell, Norman Schwarzkopf, Lee Iacocca, Elizabeth Dole and Peter Ueberroth.
He and former Chrysler Chairman Lee Iacocca announced a hostile bid for Chrysler in 1995.
But does Global Motor, a term created years ago by Lee Iacocca, make sense?
Enlist the aid of popular characters from Chrysler mythology who already support Romney, including Clint Eastwood and even Lee Iacocca.
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Not to slight Lee Iacocca in any way, but his dollar-a-year deal with Chrysler ended up making him very wealthy indeed.
He spent 33 years in the auto industry, where he rose to vice chairman at Chrysler, helping Lee Iacocca turn that company around.
In manufacturing you could point to Henry Ford or Lee Iacocca.
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Chrysler Chief Executive Lee Iacocca did it on a factory floor.
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Lee Iacocca, for example, was only one of several auto-industry heavyweights to get caught in an oil-and-gas tax shelter that ran into trouble (FORBES, June 4).
Think of him as a less abrasive Louis Mayer, who invented the epic film, or an amped-up version of Mustang inventor Lee Iacocca without the glasses.
The problem is that he's been unable to find a bright, powerful, charismatic general, like a Lee Iacocca , to lead them out of the wilderness.
Forty years later, Chrysler Corporation had its own brush with death and was saved only by Lee Iacocca who persuaded the federal government to guarantee the company's loans.
In the past, in Lee Iacocca's day at Ford, the company put its best men in Mercury trying to build the line into something more than dolled-up Fords.
Romney could work in references to Chrysler icon and former CEO Lee Iacocca, a Democrat and former presidential wanna-be himself who recently took the extraordinary step of endorsing Romney.
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By the time the two got talking, Chrysler was no longer the funky Detroit company that in the 1980s had come back from the dead through then chief executive Lee Iacocca's sheer flair.
Two executives behind the Mustang, Lee Iacocca and Hal Sperlich, later were fired by Ford CEO Henry Ford II and wound up at Chrysler, which in 1980 was saved by America's first automotive bailout.
Clearly, Chrysler and Fiat CEO Sergio Marchionne learned from his stylistic godfather, Lee Iacocca, when he invaded the U.S. auto industry with his gutsy decision to pick up the carcass of Chrysler in 2009.
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Lee Iacocca, who would later run Chrysler Corp.
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Just as Lee Iacocca made his career by playing to the youthful zest of the Baby Boomers in the 1960s with the Mustang, Toyota will try to capitalize on the diminished expectations of global slackerdom.
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Lee Iacocca was a hero to him.
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Rescuing a company of thousands by having the guts to make tough decisions, the charisma to sell them, and the determination to see them through is sort of a Chrysler tradition established by another leader of Italian heritage, Lee Iacocca.
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Lee Iacocca drove Henry Ford II nuts at Ford, but his track record of success at Ford included the legendary Mustang, and when he was fired and then made CEO at Chrysler, he implemented ideas that Ford had rejected chief among them, the minivan.
In the US business leaders are rock stars, celebrities who are lionized and followed for their ability to make money (Sheldon Adelson, Sands Las Vegas), lead complex companies, (Lee Iacocca, Chrysler) inspire innovation ( Steve Jobs, Apple Computer) or even have shameless affairs (Jack Welch, General Electric).
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