When news breaks on Quora, as it did with the rumored Google Me product, traditional and online-only publications like Fortune and Gizmodo are almost compelled to jump on it, lest their readers go elsewhere to read the news.

FORBES: Quora: A Technology Writer's Best Friend, For Now

But China will never go too far, lest it lose its buffer.

FORBES: Magazine Article

Even the more moderate politicians have been forced to go along with this trend lest they be marginalized.

WSJ: Review & Outlook: Where Is Leung Chun-ying?

He thought for a moment that he would have to let go of the rope, lest he drown.

NEWYORKER: Max at Sea

On the other hand, if a franchisee insists he has to go above and beyond a brand standard to compete--say, by offering free broadband Internet service or extra pillows--Ledsinger has to know when to say okay. (Chains need to police the impulses to go up market, too, lest their other units suffer by comparison.) The warmth and fuzziness, he hopes, will trickle down.

FORBES: The Motelier

It has not only enabled nearly a thousand youngsters to receive a real education but also spurred faltering schools to get their acts together lest kids--and a chunk of government money--go elsewhere.

FORBES: Fact and Comment