The 2012 Edelman Trust Barometer found that trust in Government institutions was at its lowest level since measurement began.

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Measurement at the level of total sales dilutes the measured ad effect by including all the repeat purchases.

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For example, most companies need to have a CR council, and together we work through top level goals to meet our vision, execution, and measurement.

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B-to-B marketers continue to improve their journey of ROI measurement as marketing becomes more accountable at the executive level for a quantifiable impact on revenues.

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In science, the Uncertainty Principle says that you cannot precisely measure anything past a certain level of precision because the mere act of observing distorts the object of the measurement.

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They quantify your stress level by calculating your heart rate and the minute variations in the time between each beat, a measurement known as heart rate variability (HRV), which has been used to gauge the likelihood of mortality after a heart attack and to help assess certain psychiatric conditions.

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