These examples show a new phenomenon: media companies leveraging the openness of social media to build consumer trust by offering content and messaging that is relevant, rapid and integrated.
FORBES: Old Media Must Deliver Digital Experiences Consumers Demand
The Obama strategy is to do the same thing, leveraging liberal media bias, the latest technology, robust data and grassroots community organizing techniques, to smear the Republican Party as extremist, out of touch and disconnected from the needs of the majority of Americans.
DeWitt also seems intent on leveraging the strength of social media channels moving forward.
FORBES: Stand For Stan: Not Bad For A Sports Marketing Initiative
The result was SandyBaggers, a grassroots Facebook movement to circumvent red tape and galvanize immediate and effective local disaster relief by leveraging the power of digital media.
FORBES: In The Eye Of The Storm, Entrepreneurs Band Together
Groupon, along with Facebook, twitter, and LinkedIn (NYSE: LNKD) are the four best known companies using social media as a means of leveraging the internet for revenue.
FORBES: Groupon IPO Fears Put To Rest With 30% First Day Gain
We can all find many examples of small companies and companies that grew up on the internet that are very effectively leveraging social media.
FORBES: A New Kind of Collaboration: Corporate America and Social Media
Moreover, the terrorists created their own operations center across the border in Pakistan, where they monitored global news broadcasts, online reporting and social media in real time, leveraging the public's photos, videos and social network updates to kill more people.
Leveraging emerging media technology like Deloitte Brand Experience allows us to share the very best in documented encounters and great ideas by stakeholder, category and industry.
By leveraging Newport Media's advanced OFDM baseband and RF CMOS technology, the NMC1000 offers levels of performance, power consumption, and external bill of material (BOM) typically associated with the world's leading connectivity solutions providers.
And by leveraging their merits seeding an idea in blogs and traditional media, driving participants to a social media platform for action and viral distribution, and then leveraging the power of search the aggregate far exceeds the sum of each of the parts and the result is exponential media coverage, awareness and overall word-of-mouth.
What SOJO needs now is this: Focusing on the product, leveraging relationships and creating new ones, building tangible results including right media coverage, and forming a right-spirited and a serious advisory board.
Big Retail sees this as a unique opportunity, and is exploring strategies to build consumer loyalty including leveraging solutions and local advantages through what the retailers know are trusted brands mainly the local media companies.
As media consumption trends continue to change the landscape, paying attention to where growth is and leveraging mobile ads where and when applicable will ensure that campaigns are both dynamic and relevant.
FORBES: The Global Mobile Advertising Revolution Has Arrived
"We have brought in an e-commerce and social media strategy, " he says, adding that a major part of that has been leveraging the popularity of the club's star players, many of whom have Twitter accounts.
He also knows a little something about leveraging the Internet as an anonymous voice about the music industry he was a legend in chatrooms and early social media sites before he revealed himself in September, 2009.
应用推荐