These examples show a new phenomenon: media companies leveraging the openness of social media to build consumer trust by offering content and messaging that is relevant, rapid and integrated.
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The Obama strategy is to do the same thing, leveraging liberal media bias, the latest technology, robust data and grassroots community organizing techniques, to smear the Republican Party as extremist, out of touch and disconnected from the needs of the majority of Americans.
DeWitt also seems intent on leveraging the strength of social media channels moving forward.
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The result was SandyBaggers, a grassroots Facebook movement to circumvent red tape and galvanize immediate and effective local disaster relief by leveraging the power of digital media.
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Groupon, along with Facebook, twitter, and LinkedIn (NYSE: LNKD) are the four best known companies using social media as a means of leveraging the internet for revenue.
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We can all find many examples of small companies and companies that grew up on the internet that are very effectively leveraging social media.
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Leveraging emerging media technology like Deloitte Brand Experience allows us to share the very best in documented encounters and great ideas by stakeholder, category and industry.
By leveraging Newport Media's advanced OFDM baseband and RF CMOS technology, the NMC1000 offers levels of performance, power consumption, and external bill of material (BOM) typically associated with the world's leading connectivity solutions providers.
What SOJO needs now is this: Focusing on the product, leveraging relationships and creating new ones, building tangible results including right media coverage, and forming a right-spirited and a serious advisory board.
As media consumption trends continue to change the landscape, paying attention to where growth is and leveraging mobile ads where and when applicable will ensure that campaigns are both dynamic and relevant.
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"We have brought in an e-commerce and social media strategy, " he says, adding that a major part of that has been leveraging the popularity of the club's star players, many of whom have Twitter accounts.
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