Levi s Red Wire DLX iPod Jeans have a pocket specifically designed to hold an iPod (with built-in docking station) and another to hold a retractable headset.
Levi's first flirtation in cyberspace came in 1994 at the urging of Janie Ligon, who had just relocated from the U.S. to London to run Levi's U.K. business.
The project accelerated late last year after Gordon Shank, then president of Levi's Americas unit and now Levi's chief marketing officer, visited a customer-service center and heard the frustration firsthand.
In the first two weeks, on-line sales exceeded the volume at one of the company's flagship Levi's-only stores.
The last thing he wants is to have McDonald's end up like Levi's.
"Calculator" retains the album's best elements Levi's androgynous voice, twee electronics and production but it's a little less noisy than the work that surrounds it.
Spend more than a few hours in any Levi office and it becomes obvious that all Mr Haas's mission statements, philanthropy and so on are not just add-ons, but the core of Levi's identity.
The news leaked as JC Penney moved to sell women's "plus-size" Levi's on-line.
An oft-heard statistic while I was in Silicon Valley was that the Bay Area and Seattle (where Microsofties multiply) were the America's biggest consumers of pizza, Levi's and triple lattes.
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The changes will take shape in early summer with the introduction of new products and new ads from London's Bartle, Bogle, Hegarty, creator of memorable spots for Levi's, Audi and Johnny Walker.
Half a century after "Giant" was made Levi's still uses James Dean's scenes to sell jeans.
Levi's is marketing low-cut jeans for dudes who want to look hip--and de-emphasize their love handles.
Levi's U.S. sales force didn't hear of the on-line invasion until a month before the launch.
Levi's full-length debut, it finds a sweet spot between disjointed pop and busker garage.
Alan Christie of Levi's Europe said that the company was involved in an "honest" consultation process.
But Steve, your persistence of the black mock turtleneck and baggy Levi's 501 jeans uniform is disconcerting.
While the company won't share specific numbers, "the business savings costs are real, " says Michael Kobori, Levi's V.
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It launched on-line stores for its Levi's and Dockers brands, stocking more than 120 items in 3, 000 variations.
At first, they went along with Levi's prohibition about selling its products on-line.
For now Levi's executives won't reveal any numbers but say they are pleased with the new Web stores' results.
"I work in the Levi's store, and my boss came across the preview video on YouTube, " said Ms. Carrasco.
The workers told Scottish MEPs that Levi's had failed to consult unions and staff before announcing the closure plans.
Both clangorous and poppy, "Calculator" may be the easiest introduction to Levi's music.
Mr Haas admits that Levi's gentle management style has made it hard for the company to react quickly to events.
The phone is small enough to fit in the change pocket on a pair of Levi's, but it's a tight fit.
In December Show Media developed an eye-catching three-dimensional display for Levi's jeans.
But going on-line is a lot harder than it looks, and Levi's struggle offers lessons for all marketers pondering a foray into cyberspace.
Jeans didn't go out of style, but the Levi's brand did, as competitors like Tommy Hilfiger and Diesel appealed more to hip young consumers.
Retailers such as Levi's and Brooks Brothers are already experimenting with the Dell Computer model, where customers order products that are made especially for them.
But that may not happen for another year, Levi's Shank says.
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