Long story short, American Needle Inc. argued that the NFL violated antitrust law because all 32 NFL teams worked together to freeze it out of the NFL-licensed-brand-hat-making business when they gave that exclusive right to Reebok for ten years.

FORBES: Does American Needle Case Apply To Collegiate Licensing?

Its U.S. brand, NK, licensed an herbicide-tolerant technology for soybeans from Monsanto.

FORBES: A Tough Row

By contrast, J-Dog is a brand-new business that just got licensed to sell franchises in May.

FORBES: Can One Startup Grow by Franchising Only to Veterans?

Once a power in menswear, the YSL brand had languished for ten years because it was licensed to third parties.

FORBES: Making Money In Style

Elk and fallow deer came under Colorado brand law in 1994, when there were 51 licensed elk farms in the state.

ECONOMIST: Branding in the west

When he was manager of the Vicks VapoRub brand in India, flu epidemics posed absurd dilemmas: should he boost production beyond licensed limits (a punishable offence) or leave market demand unsatisfied?

ECONOMIST: India��s choices