These findings point up the extent to which innovation has become a life-and-death matter for corporations.

FORBES: Thinking Twice About "Creativity"

Whether the cause was childhood infection, difficult childbirth, heart attack, or pneumonia, the interval between recognizing that you had a life-threatening ailment and death was often just a matter of days or weeks.

NEWYORKER: Letting Go

He's repaired thousands of shoulders, elbows, hips and knees of the sporting elite, helping the likes of Derek Jeter, Jack Nicklaus, Michael Jordan, even the San Diego Chicken--people for whom orthopedic success is a matter of career life and death.

FORBES: Magazine Article

Yet the pact dates from an age when cross-border cooperation, or lack of it, was a matter of life and death.

BBC: France and Spain��s centuries-old celebration of peace

The issue is whether you can apply the same line of thinking and working practice to more highly-skilled jobs, where it actually could be a matter of life or death, as opposed to a longer wait for lunch.

BBC: Zero hours contracts for NHS staff explained