Smart marketing, however, has turned it into a cultural brand, almost a lifestyle brand for many Gen-Xers.
Mr Fellows is also looking to turn Callaway into a lifestyle brand by stretching it beyond golf into sporty clothing.
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Quite simply, this brand has become as experiential a lifestyle brand in the last five years as any brand out there.
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The company positions its Nines Tactical Earphones, as a lifestyle brand catering more to the urban gamer, Top Gear or tattoo genre.
The fellows came from Israel, India and the U.S. (text-to-video service Wibbitz, wireless energy savings device Wifinity Tech and lifestyle brand Holstee, to name a few).
She could have created a lifestyle brand like Martha Stewart or Oprah Winfrey, and endorsed major corporations and product manufacturers, like Thermador and others, for large sums of money.
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Rosso owns 100% of Diesel, which has evolved from a jeans specialist to a much broader lifestyle brand (T-shirts to shades to fancy chairs) in the 35 years since its inception.
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Sure, she is an intelligent musician with lots of fans who gobble up her music, but Lady Gaga is not a lifestyle brand with the capability of influencing deep lifestyle decisions.
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As Asian consumers are backed by growing levels of disposable income show an inclination towards well known western brands, Guess can leverage its image as an affordable, leading lifestyle brand to gain a foothold in this market.
Now she is using her style sense to start her own luxury lifestyle brand, AERIN, which will offer accessories, jewelry, eyewear, home products, and a beauty line to be sold into department and specialty stores as early as early 2012.
"The Vera Wang brand does not sell her personal love story nor her marriage, but the soul of a New Yorker dedicated to offering women a luxury lifestyle brand, " said Leis, who is also a former director of marketing for Saks Fifth Avenue New York.
The other side is that social interactions such as those enabled by Facebook also can have the opposite effect, weakening lifestyle brands and decreasing brand equity.
We hope anyone who understands the brand and the lifestyle will like our shoes.
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Add these to your brand check list, and in turn, you will empower consumers to incorporate your brand into their lifestyle and into their own social conversations.
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The big ticket item was the purchase of a majority stake in Puma in 2007, which gave the company a stronghold in the sports and lifestyle market and a premiere brand as the centerpiece of its new strategy.
It's no wonder why generations of families continue to rely on the RCA brand for their home entertainment and lifestyle.
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For Latino populations, that means finding ways to relate your brand and your messaging to Hispanic culture, lifestyle, language preferences, media use, technology adoption, etc.
And he branched out by launching the Golf House retail chain in 1986 and pursued partnerships to open single-brand stores for such makers of active-lifestyle clothing as Lacoste, Billabong and Quiksilver.
Our brand speaks to people who lead a cultured and refined lifestyle.
The ads have a decidedly hip vibe and aim to associate the brand and the LS sedan with a lavish, cool lifestyle.
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Paying special attention to fashion and lifestyle will be central to the effective addition of sunglasses to the Toms brand and will allow for more extensions in the future.
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The new class of social apps focused around media and lifestyle, combined with the increased social interactions surrounding them, will enable users to resonate with their brand in ways like never before.
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"You can't take the lifestyle of a certain demographic and universally apply it to everyone, " says Peter Riggs, vice president of brand promotion for Pita Pit USA Inc.
As a result, the competitive advantage a brand might have gained by pioneering a presence on Facebook is likely to fade away as the majority of lifestyle brands follow this lead and establish their presence on Facebook as well.
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