In the last few years, we launched Heineken Light, a premium light beer with personal style and substance.
FORBES: Heineken: Advancing a Brand While Remaining Authentic
Light beer now accounts for four of the top five best-selling beers.
With sales slumping since its introduction in 2006, Heineken Light has been left searching for traction in the already small Premium Light Beer category.
FORBES: Ads Help Drinkers See Heineken Light As 'Occasionally Perfect'
Until last summer, advertising any alcohol other than light beer was strictly prohibited in Utah, one of 18 states that control the distribution and price of liquor.
Last year's tournament brought the introduction of its light beer.
Half of the beers on offer are international ales while the others are from Polish brewers, including the imaginatively named light beer Pierwsza Pomoc (First Aid) from the Pinta brewery.
His clients include Taproom No. 307 on East 23rd Street, where patrons can get a jasmine margarita made with kombucha, and Urban Rustic in Brooklyn's Williamsburg, which runs two self-serve taps and also sells "beer bucha, " a 50-50 mix of a light beer and kombucha.
Mr. STANDAGE: Well, it depends whether you think a Bud Light is a good beer or not.
As such, the spots do a good job of hammering out an imaginative place for Heineken Light: not the beer for the man you want to be, but rather the beer for that really exciting guy who you genuinely do not want to be all the time, but sometimes secretly wish you could live as, for a day or two.
FORBES: Ads Help Drinkers See Heineken Light As 'Occasionally Perfect'
Aside from all the highfalutin sites and lectures, two things I remember from that experience was that Amstel Light seemed to be the beer of choice, and American rock and roll was the background music.
FORBES: Farewell to James Parthemos (Richmond Fed Research Director)
Bud Light is again the more prevalent beer, but the Mission is gaga in red for PBR.
FORBES: Data Startup Confirms Hipster Meccas are PBR Hotbeds
One reckoning, from Fred Eckhardt's The Essentials of Beer Style, shows Coors Light at an IBU of 9, Bud at 10.5 and Heineken at 18.
Areas highlighted on the map in red showcase the highest number of venues that serve a particular drink, and as the New York map above illustrates, Bud Light is by far the most prevalent beer across New York City.
FORBES: Data Startup Confirms Hipster Meccas are PBR Hotbeds
The beer selection is expertly curated, with light options like Reissdorf Kolsh and Weihenstephan served in various sizes.
Visualizing product availability data on heat maps, Locu compared the availability of beers PBR and Bud Light, the latter of which is the most widely consumed beer in America.
FORBES: Data Startup Confirms Hipster Meccas are PBR Hotbeds
Yet the beer has less than half the U.S. market share of leader Bud Light.
Tipple on any number of Mexican beers -- Pacifico, Tecate, Bohemia (dark or light), Indio or Corona -- but while in Guadalajara try its locally-brewed beer, Minerva, which produces a pale ale and a stout in addition to the more common lagers.
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