You really have to study these objects at all the different wavelengths of light to understand them so when you combine the two the whole picture is tremendously exciting.
Even more exciting, large organic molecules can be exploited in a reverse process--converting light to electricity--with potentially far-reaching effects.
That is not very exciting by itself, but this detector counts single photons (the particles of which light is composed) and can do so at room temperature.
Nikon's FX-format offers photographers exciting image quality possibilities, from dazzling dynamic range and exacting detail to stellar low-light ability.
As such, the spots do a good job of hammering out an imaginative place for Heineken Light: not the beer for the man you want to be, but rather the beer for that really exciting guy who you genuinely do not want to be all the time, but sometimes secretly wish you could live as, for a day or two.