Turns out, when it comes to likability, good creative is just one avenue to success.
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Stars were left off the list in rare cases when "likability" data wasn't available.
After watching each video, participants evaluated the interviewee on general competence, trustworthiness and likability.
Sandberg says she eventually realized that women, unlike men, encountered tradeoffs between success and likability.
Penn's poll-crafted message of inevitability flopped, and under his direction her likability ratings plummeted.
To put that in perspective, the average celebrity on our list garnered a likability score of 17.
Will the patrician Mr. Romney break the likability string or will the cool Mr. Obama keep it alive?
Brand awareness and likability will fluctuate up or down on graphs intended to make real such ethereal intangibles.
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The chefs were polled on four categories, Culinary Knowledge, Prose, Integrity and Likability.
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Ronaldo is lower at 80% likability and ranks alongside fellow sportsmen Rob Gronkowski, Dale Earnhardt Jr. and Chipper Jones.
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Likability is a click that takes a nanosecond, or an addition to a long list that nobody cares about.
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In my opinion, if he could modify this reaction, it would go a long way to improving his perceived likability.
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Likability and trust should be measured, and brands should produce more and more content according to detailed and somewhat dicey rules.
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He may be past his productive prime on-court, but his likability and marketability as a product endorser is still quite impressive.
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To see which score best with the public, market research firm the Marketing Arm measured awareness, appeal and likability among sports mascots.
In a 2010 study, 333 preteens played an online version of "Survivor, " posting personal profiles and receiving peer ratings on their likability.
The fabulously wealthy--and fabulously gorgeous--couple scored high across the board, thanks to their humanitarian lifestyle, ever-expanding brood and general likability as a duo.
While a great talent, Clemens' likability factor has never been on a level close to those of Derek Jeter, Peyton Manning or Michael Jordan, Andrews points out.
In fact, she landed more than 30 covers this year, but proved a bust with readers, ranking dead last in both our likability and cover sales categories.
In films Bullock delivers an appealing and cute likability, but in showbiz she can be tough and fiendishly focused on micromanaging the minutest details of whatever occupies her.
Mike Hughes, who signed on as creative director in 1978, told me that the agency success is tied to a philosophy of advertising that combines likability and effectiveness.
But with poor results in the other categories--only one cover and a dismal likability score of 5--the late Anna Nicole Smith's ex didn't fare well enough to make the final cut.
Though the chick flick star topped the list in appeal, scoring a 46 on E-Poll's likability index, her March 26 cover of People sold 13% below average, the weekly's worst-selling issue during the sixth-month period.
Really good food photography drives up likability.
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Facebook likability or the economic historians?
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What struck me as a little odd, though, is the semi-shocked and incredulous tone that pervades the article, the sort of tone that would accompany, say, a story about a clutch playoff performance by Tony Romo, a world series victory by the Baltimore Orioles, or Marc Zuckerberg and his innate likability and social grace.
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