With little desire to become a Hollywood talent or management agency, Beck and his president Chris Balfe would like to offer stars a less traditional (read: Beck-like) approach to connecting with their fans, and making big money in the process.
He discussed some of the changes homebuilders were making to their prototypes to save money: chucking out glamorous extras like show-stopping landscaping and spa bathrooms.
Banking executives like to think of their job as a delicate dance between serving clients, selling products and making money for the company and for themselves.
Advertising has been a missing ingredient because Tumblr, like many online services in their early stages, focused on building a loyal audience before turning its attention to makingmoney.