They increasingly look like you and me that is, members of the news audience.
FORBES: The soul of media: Curation and editing, all one in the same
The Football Association understands that the referee makes mistakes sometimes like you and me.
Finally, there are individual shareholders, like you and me, who may own 50 shares or 500 or 1, 000.
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In terms of e-commerce, the original excitement was all about B2C, sites in which businesses, like Amazon.com, targeted consumers, like you and me.
"Nature didn't make everything beautiful, like you and me, " he philosophized, before heading on to another field, one of a dozen he'd see that day.
This public ogling was a mile away from the rather earnest references to Paralympians as being "just like you and me" or as "superhuman" by mainstream media.
Trick-or-treaters like you and me, your kids and mine, and members of civic groups like Key Club, can feel some pride that we have helped make this happen.
The people who come to us for help are just like you and me, but they've found that their choice to drink alcohol has been riskier than they expected.
And I think in order to accomplish that, we need people like you and me to continue to not only talk about it but propose some ideas about how to eliminate poverty in this country.
"After that last burst of clarity, once literacy spreads beyond professional scribes to ordinary readers like you and me, manuscript writing becomes distorted and stretched out by the very difficult-to-read early modern cursive script of the 15th to 17th century, " he said.
Amidst all the news coverage and blog posts and celebrity quotes honoring his life upon his death on Wednesday, what I personally found most telling were the number of personal posts by people like you and me expressing a true personal loss at his passing.
And the American people - folks like you, and me - are not nearly as divided as our rancorous politics might suggest.
NPR: Text of the Democratic Response to the State of the Union Address
They, like you, like me, have a saviour in Jesus Christ, and they, like you, like me, are equal in the eyes of the Father.
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He was yelling into the phone: "Well, I'm the Sheriff and if you don't like it you can come and arrest me!"
CNN: Transcript of Gov. Jindal's GOP response to Obama speech
Suppose you are like me, and once you fire up your laptop to check your email, you are in danger of spending the whole morning on the Net, doing increasingly useless things.
And when it comes to giving our young people the education they deserve, let me tell you something -- Barack knows that like me and like so many of you, we never could have gone to college without financial aid -- never.
And then when it comes to giving our young people, all of them, the education they deserve, let me tell you Barack knows that, like me, and I know like so many of you, he never could have attended college without financial aid.
"You talk about the Chargers, especially for a Samoan kid like me and you think of Junior Seau and what he did there and the legacy he left behind not only in San Diego but in the NFL, " he said, mentioning the Chargers' late star linebacker.
And if you're willing to stand with me and if you still believe in me just like I believe in you, we will win, Colorado.
Now, when it comes to giving our young people the education they deserve, look, let me tell you Barack knows that like me and like so many folks he never could have attended college without financial aid. (Applause.) We would not be here without financial aid. (Applause.) In fact, when we were first married, our combined monthly student loan bills were actually higher than our mortgage.
You know, I thought she was gonna be this cold, calculating, stuck-up woman, and I was just surprised to see that she really is just like me and you.
You assumed that people would understand and accept that being linked to someone like me is an insult and you assumed you could get away with it and still appear on TV.
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The Kinks, one of the UK's most influential bands with hits like You Really Got Me and Lola, purchased Konk in 1971 and began recording there two years later.
You're like a Cadillac, cool breeze in the 70s, you and me on the dance talking family, that Southern thing I like, Southern thing I like.
You're here today because, like me and my husband, you believe in your dreams and you're working hard every single day to fulfill them.
And Mr. Hildebrand, I'd like you to help me understand the nuts and bolts of the Get Out The Vote operation.
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