The true dangers lie beneath the surface, beyond the mere marketing information of likes and dislikes.
Network man's likes and dislikes, in turn, affect the behavior of his friends, and their friends, and their friends.
"We just sort of put it out there, and people tailored it to their own likes and dislikes, " says Wright.
Consumers, too, need to become more confident about their own likes and dislikes in order to push bartenders to make better-tasting drinks.
Teachers focus on small steps and try to develop lesson plans that take into consideration each child's strengths, weaknesses, likes and dislikes.
Reportedly, the QRIO was capable of voice and face recognition, making it able to remember people as well as their likes and dislikes.
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And the more it learns about users' likes and dislikes, the better it can target ads that generate hundreds of millions of dollars.
They can follow their customers' shopping habits so closely that they can learn their likes and dislikes and target them with exactly the right promotions.
Facebook has already accumulated a remarkable amount of data and not just about its users' online, but their real-world activities: messages, pictures, calendars, likes and dislikes, even shopping.
And the way in which the internet makes it easy for people to share likes and dislikes about entertainment will help hits as well as more obscure material.
Thus the whole package of beliefs, expectations, likes and dislikes that you hold inside are creating change -- or blocking it -- at the level of brain circuitry.
Research suggests that babies who are given lumpy food after 10 months are more likely to be fussy eaters and can exhibit strong likes and dislikes even at seven years old.
And increasingly demanding customers may also expect that each representative of your company is aware of all details of their previous interactions with your company purchase history, likes and dislikes, issues, etc.
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It's a crude step in the direction of a game that can eventually become so customized to the likes and dislikes of individual players that no two versions will look the same.
The software loaded on devices will have to know something about its owner's likes and dislikes so it only gives them notice of the things they are interested in, says Mr Stenton.
The simple reason is that national identity really is made up of the shared experiences, likes and dislikes, and attitudes that bind together people who live in a particular place at a particular time.
"That's the power behind a tool like Facebook Connect, " says Qualman, a platform that allows third-party sites to share the information of its users, including their likes and dislikes of various products and services.
Jukely : Built with the avid concertgoer in mind, Jukely allows users to discover upcoming shows by artists they like, and then lets them buy tickets while learning their likes and dislikes and adding a social element.
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During the flight, I questioned Thomas, (the American distributor and partner who arranged the licensing agreement), about the Polish company and its chairman, because after 20 years of working together, he probably knew his likes and dislikes.
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Mr Pariser says web giants, from Google to Facebook to AOL, are racing to gather more information about our likes and dislikes so that they can send us targeted advertising - which will prove more valuable to them.
What happens when the photos on Facebook and Flickr show devastated crops and starving families - and these people are not just faces on the television but old friends, people whose likes and dislikes and reading habits and favourite films we know and share?
According to the claims, hearing aids worn by at least two users will work in tandem with a personal computing device to identify user identities, establish a communication link and then swap profiles -- not a list of likes and dislikes, but dynamic audio settings.
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Over time, expect Groupon to field a more sophisticated, Amazon-like rating engine to learn more about the likes, dislikes and preferences of its customers.
We look at signals like tips, likes, dislikes, popularity, loyalty, local expertise, and nearly 3 billion check-ins from over 25 million people worldwide.
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It contains his likes, dislikes, college transcript, job pursuits, how he got into Yale, and possibly the night he lost his virginity.
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