In Boston, Massachusetts, Mark Kini manages a small limousine service that spends 80% of its ad budget on Google and other search sites.

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Several months into a brutal job hunt Fertig, then 38, decided to launch Brilliant Transportation, a limousine service for the likes of his former colleagues and customers in New York City.

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He inquired, and landed a job as a dispatcher for a limousine and car service.

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Mr Gore placed them from his office in the White House, rather than waste time getting into a limousine surrounded by secret service agents to make the calls elsewhere.

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Addresses are compatible with ms Outlook and Evite even helps you find limousine services, caterers and other party service providers in your zip code.

FORBES: Party Planning