Now for the tough nut: ideas for a new, more profitable line of business.
Cloud computing empowered the line of business manager to go around the command-and-control CIO.
For most companies, this is a new channel, not a new line of business.
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The company based its entire global trading operation, its major line of business, in Singapore.
"We're moving toward higher value production than our basic line of business, " says Binder.
Environmental Solutions Worldwide seems to have a good line of business making catalytic converters.
All of which is creating a handy new line of business for Japan's environmental-protection industry.
Another new line of business: water purification, which GE entered a few years ago with several acquisitions.
Such work is also the fastest-growing line of business for Affiliated Computer Services, based in Dallas, Texas.
And corporations always have the option to pull them in house and make them a line of business.
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The real answer is that it depends on the line of business and the nature of the technology.
Moving into this line of business seven years ago is a decision that Ms Wintle does not regret.
Selling efficiency provides a welcome alternative to Barth's largest line of business, which is making car seats and interiors.
The question is: would you hire someone who has the edge with managing cloud-based resources for a line of business?
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The CS40 provides the ultimate solution for mobile professionals that require high performance barcode scanning and mobile line of business applications.
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Each of the unidentified individuals had responsibility for financial reporting at the line of business and regional levels, according to the company.
They argue that firms have always been open to some degree and that the benefits differ depending on their line of business.
Losing control of their brand is the biggest risk for luxury firms expanding abroad or venturing into a new line of business.
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For the boutiques Shoptiques opens up a new line of business for many shops that do not have an online sales component.
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According to Charles Golvin of Forrester, a consultancy, one of the key considerations is getting manufacturers to abandon a lucrative line of business.
Having bailed out HBOS, an overextended property lender, just last year, Mr Darling may hesitate to plunge further into that line of business.
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"Computing now penetrates into just about every line of business and academic discipline, " said Zhigang Xiang, chair of Queens College's Computer Science Department.
The 166-year-old Philippine property, banking, telecommunications and industrial group has seen competition surge in virtually every major line of business it is in.
But as a result of the visit, Bellon found that he liked the new line of business even more and went on expanding it.
In other words, they will have to continuously assess their risks and returns across each line of business and adjust their business mix accordingly.
In particular, why does EMC do so well, with a 35% market share in its line of business and a 19% net profit margin?
In the consumer-electronics industry, hit especially hard by the big firms' exodus offshore, one in three firms is entering a new line of business.
Even privately owned enterprises and foreign joint ventures depend on good relations with government officials to enter and stay in a certain line of business.
Of course, questions over potential conflicts of interest will continue to swirl around any financial service firm that has more than one line of business.
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