Kleinfelds success was primarily due to a littleoldlady working the sales floor and running the business, says Peter Grimes, publisher of the bridal industry trade magazine Vows.
After all, the founder of the magazine, Harold Ross (who was not from NY), famously said that his magazine was not for the littleoldlady in Dubuque, Iowa.
Observational studies are about as reliable as a littleoldlady who claims that she can identify the perpetrator of a crime because she saw him through the rain from her window two blocks away.