As an exclusive feature for Verizon Wireless, customers can live broadcast video with audio when using Color.

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"When your business is based on delivering live, broadcast-quality video streams for high-profile events to massive audiences across the world, having strong technology backing you is vital, " said Ben Rolling, vice president of development for AEG Digital Media, the leading provider of complete webcast management and media services for live streaming events and online video.

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In recent weeks, the Lebanese men had made video and press statements one broadcast live by a Lebanese station reporting from Azzaz last week saying their Syrian captors were treating them well and they were all in good health.

WSJ: Syria Sends Shocks Through Lebanon, Mideast

The company's video offerings are multiplying: Its servers "broadcast" live games for the National Hockey League in high definition.

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For those of us not lucky enough to have received an invitation, the event will be not only streamed over Xbox Live and Xbox.com, but also broadcast on Spike TV home of Spike Video Game Awards.

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By offering so-called second-screen content synchronized with the broadcast, the networks hope they can persuade viewers to watch programming live, instead of on a digital video recorder several days after their initial broadcasts are recorded.

WSJ: TV Networks Play to 'Second Screen'