Actor and rapper LL Cool J, more of a basketball fanatic, has even caught the fever.
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Their company represented some of music's top artists from LL Cool J to 50 Cent and Missy Elliot.
So, we said, oh no, that's all right, that's all right, we'll just - we'll cool that and everything.
Paisley and LL Cool J recorded a song in the hopes of easing racial tension and fostering more understanding.
Queen Latifah, LL Cool J and other rappers also appeared in a TV series prior to landing movie roles.
Other acts scheduled to perform are Jill Scott, Maxwell, New Edition, Charlie Wilson, Keyshia Cole, LL Cool J, Brandy and others.
Will Smith and LL Cool J were both criticised for becoming too bland and dubbed "vanilla" as they journeyed into the Hollywood mainstream.
The mood in Sotheby's York Avenue saleroom started off chipper, particularly after collectors noticed rapper LL Cool J watching the bidding from a skybox.
He and Rubin famously discovered a young rap artist named LL Cool J and signed the first major white rap group, the Beastie Boys.
"Welcome to the greatest music show on earth, " said rapper LL Cool J at the beginning of the evening in his role as ceremony host.
As everyone well knows, LL Cool Stevie J is so secretive that it inevitably leads to reams of rumors before any big Apple event.
The famous producer co-founded Def Jam Records with rap mogul Russell Simmons, helping to popularize hip hop music with the Beastie Boys, LL Cool J, Public Enemy, and Run-D.
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In fact, LL Cool J now seems to have made a deliberate effort to recapture his street credentials, because his latest film role is as a disturbingly sadistic, inner-city drug warlord.
Scott-Young said she is taking the backlash to the show in stride, saying the positive responses from her music industry friends such as Diddy and LL Cool J gave her confidence to push forward.
You'll need a cool head if the bidding gets overheated, but the boats have clear title.
According to these witty guys, Instant has already saved 36, 000 hours with its speediness, and they estimate it'll accumulate a cool 350 million saved hours over the course of a year.
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It'll be kind of cool to see this app running as a card on the Pre's interface, won't it?
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He'll characterize the students' projects as "really cool, " and he'll call out some lucky winners by name while speaking to the importance of science, technology, engineering and mathematics ( STEM) education in the United States.
There's not enough revenue, the few attempts to actually make bucks have backfired with users, and in 2008 we'll see an exodus of the cool kids that made the site popular.
Jump to a cool grand and they'll let you man the controls.
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"I'll tell you one thing that I think is really cool, " said Giants coach Tom Coughlin, who worked under Parcells.
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"If all goes well, I'll be away from base camp for 10 days, " said Mr Cool.
Maybe that'll work, but it looks to me like Tumblr has gone from being cool to trying to sound cool.
You'll be served your included gourmet breakfast on the sweeping veranda or, on a cool morning, fireside in the parlour.
"They're the nicest kids you'll ever meet, " says Petitt, who rides on 206cm Volant skis that were probably never cool.
"It's still all very cool and Ballmer and company did a good job reminding us what sorts of things we'll expect in 2010, " he said.
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